The company wants a piece of the market.
Twitch, the popular game-streaming site, has a funding problem. Not related to the company — it’s owned by Amazon and is just fine — but its streamers. Like on other video platforms, creators are paid based on ad views and subscriptions, and by all accounts not at a very high rate. While popular streamers make a living — helped in part by sponsorship deals and the like — it can be hard for smaller channels to make ends meet. That’s why the sub-economy of donations and tips exists, and today, Twitch is trying to formalize that economy with a new feature it calls “Cheering.” Continue reading Twitch introduces ‘Cheering’ emotes for tipping streamers