How exactly do Twitch streamers make a living? Destiny breaks it down

Your average news story about streaming site Twitch usually begins with a statement that’s meant to shock readers: You can make a living playing video games.

But this isn’t really news to anyone who’s followed the platform over the past four years. Twitch is now the No. 4 highest trafficking site on the Internet during peak hours, putting it right behind Netflix, Google, and Apple. If you’re sleeping on the effect that gaming has on the Internet, think about how the second youngest company (Netflix) on that list was founded 14 years before Twitch existed.

Yes, you can make playing full-time video games a full-time job. But what’s less known are the details: How much can you make? And how exactly do you make it?

I spoke to one of the more successful streamers on Twitch, Steven Bonnell (often referred to by his Twitch name Destiny) to break down how a career in streaming works.


Twitch publicly details how its users can monetize their streams, though it doesn’t go into specifics on the average amount of money flying into bank accounts. Bonnell has an advantage over the average, casual streamer on Twitch—he’s a partner.

To become a partner, Twitch requires that your average viewership be above 500 and that you stream at least three times a week. New users coming from sites like YouTube should apply only if they have over 15,000 views per video and over 100,000 subscribers. The advantages of being a partner? First, you can add a broadcast delay, which makes it possible to stream a tournament without having cheaters on the other end updating players with what the other team is doing. Another benefit is the more applicable here: You can get subscribers. Partners charge $5 monthly to allow for private chats, emoticons, and whatever else the streamer can come up with.

Twitch doesn’t go into specifics on its website. How much money could be made for $5 subscriptions? How much of that money does Twitch pocket? What are the rates on ads, especially with a tech-savvy audience that mostly has AdBlock installed. Bonnell, a mega-popular streamer known for his skill in StarCraft, broke down how he makes money streaming, looking at every single revenue stream. He has 62,071,582 total views at the time of publication.

Bonnell’s income stream is different than many other streamers. He has his own website where he has his own subscribers at various levels, which differs from the standard $4.99 subscription cost that Twitch allows for streamers. This shows how Twitch can be used as simply a piece of the income puzzle—a very important piece, of course, and oftentimes the first.

“I make probably less than $1,000 a month off of Twitch, streaming around 200-250 hours a month, with an average of maybe 2,500 concurrent viewers,” said Bonnell. “That’s just ad revenue.”

Two things are worth noticing here. First, Bonnell works roughly 60 hours a week, 20 hours more than your average, full-time employee. He wouldn’t have time to even think about another job. Another thing worth pointing out is how low his ad money is. I asked him if he thinks that users using AdBlock affect this number.

“It’s entirely possible, though it’s hard to say 100 percent that AdBlock causes the low numbers,” said Bonnell. “My estimates and personal polling have shown AdBlock numbers in the Twitch community to be around 75 to 80 percent.”

But there’s another important source of revenue on Twitch. Bonnell makes the majority of his money from his Twitch subscribers, and he says the split with Twitch is $3/$2. He said he couldn’t get an exact count, but probably makes around $5,000 a month solely from this source. That total is then boosted, because he also has subscribers to his website, and for those he naturally doesn’t need to the typical $3/$2 split back to Twitch from those subscribing from his website.

Instead, he takes about 95 percent of the money, while the rest goes to Paypal or whatever monetary service he is using at the moment. He has four subscription levels that range from $5 to $40 a month. His subscribers get access to chat during subscriber screenings, custom emoticons and the joy of supporting someone who puts in 6 to 10 hours of streaming daily.

Bonnell also gets money from donations—an even bigger source of money for some. He recently started a new Twitch account based on a tournament he hosts, so he told me that naturally the donations will be bigger during the month we talked, in which he made $6,000. He told me that he typically makes about $1,500 a month from donations.

Finally, he has several other small revenue streamers that increase his yearly income. These are: AdSense from his website (varies), YouTube ($2,000 yearly), sponsorships (varies) and Amazon and other affiliate marketing programs (about $1,000 a month). We added his yearly income from last year up to land right around $100,000. This number will only go up if he continues to put out content and bring in new viewers.

You can get a rough estimate of how much other top Twitch streamers make. Take Lirik, who has nearly 900,000 followers. I set up a Twitch chat user account called “twitchnotify” that allowed me to see the amount of people who are subscribing to an account. By looking through the logs, I saw all of Lirik’s subscribers for March. He had around 6,000 subscribers. By adding up the numbers and applying the $3/$2 split from Twitch, we see that Lirik would be making $18,000 a month solely from subscribers. That adds up to $216,000 a year—which is, remember, just an estimate on my part. But keep it mind Lirik also gets plenty of money from advertising, donations and sponsorships. Lirik did not respond to a request for comment on this story, so we weren’t able to confirm these estimates.


So yes, you can make a living (and a pretty good financial one) through a stream on Twitch. If there’s any lesson from Bonnel, however, it’s that this isn’t easy. It requires an immense amount of time and dedication that it wouldn’t fit the lifestyle of a casual gamer. It wouldn’t be possible for Bonnell or Lirik to make a living off streaming by playing only two hours a day or casually managing their account. They make it a part of their lives.

“I don’t have a work-life balance,” Bonnel said. “They’re pretty much become inseparable at this point.”

Does he regret making this his job?

“Nah,” he says. “I think I’m making more money now than almost any easily attainable 4-year I could get, and the experiences in treading new waters and everything and getting to travel all over the world have been amazing.”

Photo via 401(K) 2013/Flickr (CC BY SA 2.0) | Remix by Fernando Alfonso III

Originally posted on DailyDot

Twitch Streamer Loses $5,000 on 1 Hand in Blackjack, Goes Absolutely Nuts

Twitch streamer Chance “Sodapoppin” Morris brought us our latest meltdown when he played online blackjack Friday on a betting site with live dealers. As 40,000 people watched the stream, Sodapoppin placed a maximum $5,000 bet on his last hand.

Morris drew an ace as his first card, but his second card, a five, gave him either a six or 16. He hit and received a jack, putting him at a hard 16. With the dealer showing a six, Morris declined to hit again.

The dealer drew a second six, which meant only a face card would save Morris. Unfortunately, the dealer drew a third six, causing Morris to throw off his headphones and go absolutely nuts. He started throwing things and even ran into a wall while dropping F-bombs left and right.

Warning: This video contains NSFW language.

https://www.youtube.com/watch?v=MLt8ezXvJpM

Every gambler knows the feeling, but it’s always fun to watch—as long as it’s not happening to you, that is.

[YouTube, h/t For The Win]

New feature on Twitch reduces stream delay by one third

A new change coming to Twitch will pull streams closer to the present than ever before.

Enabling a new feature will reduce stream delay on the service by 33 percent on average, the streaming service announced today. To take advantage of the change, streamers need do no more than toggle a switch prior to going live in order to enable the delay reduction.

Reduced Stream Delay

 Twitch accomplished this by reducing the amount of video “stored in the processing pipeline” after video segments were cut from four seconds in length to two, thus cutting the reduction in delay between broadcaster and audience by about one third.

Georgia Price, Twitch’s product marketing manager, said the change was made in an effort to better serve the platform’s users.

“Based on community feedback, one of the major projects we have been working on over the last year is significantly reducing stream delay,” Price said.

That reduction will allow viewers of live events and matches to keep themselves that much closer to real-time results. But the change will likely be felt the most among broadcasters who lean heavily on viewer interaction.

Steaming on Twitch has become a career path for a variety of gamers, from speedrunners who burn through popular titles as quickly as possible to those who simply look to show off the latest big studio releases. And for most, interacting with viewers through Twitch chat is hugely important. It helps establish a sense of community, and motivates users to subscribe to channels and even donate to streamers whose efforts they wish to support.

Stream delays have made conversations between streamers and chat users difficult in the past. And while this won’t act as an instant cure for that difficulty, it will reduce delay and make things feel a little more dynamic.

So take heart, Twitch users: Through the glory of technological innovation, your favorite streamers will now be exposed to your kappa spam 33 percent faster.

Originally posted on DailyDot

Twitch Users Try Bootlegging Mayweather-Pacquiao Fight, Get Banned

Twitch exists for gaming content. Sure, you can find other stuff on there—music has been gaining more of a presence of late—but it’s still primarily a place to play or watch games. So it’s probably not a surprise to hear that trying to illegally stream a boxing match is considered a big no-no.

Yes, even if it’s the biggest fight of the year…not that this stopped people from trying tonight. There are reports around the web of people who tried to broadcast the Mayweather-Pacquiao fight through their Twitch stream, only to get their channel banned from the service. You’d think people would have the common sense not to do this, but…

Twitch Users Try Bootlegging Mayweather-Pacquiao Fight, Get Banned

Personally I saw someone put up a Twitch stream of the fight…

Twitch Users Try Bootlegging Mayweather-Pacquiao Fight, Get Banned

…only to get banned approximately five minutes later:

Continue reading Twitch Users Try Bootlegging Mayweather-Pacquiao Fight, Get Banned

Twitch Weekly 05/08/2015 – VOD Times, Summary and Discussion!

We had another awesome episode of Twitch Weekly this week! If you want to know more about the all of topics we discussed – the super duper crazy awesome /r/Twitch user Jikkircraft (@Jikkir on Twitter) has put together a run down of all subjects + timestamp links to each of those sections!  Check it out below:

Hey everyone, here’s the TL;DW for Twitch Weekly 05/08/2015!

VOD Time

Continue reading Twitch Weekly 05/08/2015 – VOD Times, Summary and Discussion!