Twitch will play a man in the woods for three days

Remember Twitch Plays Pokémon from last year? That’s okay, neither does anyone else (Kappa). That won’t stop advertising agencies from trying to capitalise on a year-old, played out Internet phenomenon though!

TechCrunch has reported that Procter & Gamble is working with Twitch to launch “The Old Spice Nature Adventure.” For three days, starting April 16, Twitch users will be able to control a real man in a real forest full of joke traps, all by screaming commands into the chat. The “adventure” is going to get pretty weird, the campaign’s said to feature talking trees, and much more importantly arm wrestling with a bear. A fake bear, but a bear nonetheless.