Tag Archives: News

Xbox One gets all new Twitch features

This is the biggest Xbox One update to date, packed with more features our community has been asking for. This includes a more personal app experience, new directories for Xbox One games, and the debut of videos on demand (VODs)!

New, personalized homepage

The redesigned homepage puts the content you follow front and center. To curate your experience, hover over any Game or Channel, press the Menu button, and select Follow.

You read that right. Following Games is a big part of this update. In addition to following broadcasters, you can follow a game, allowing you to quickly get to the games you love, without scrolling through the directory.

HP

Advanced directories for your favorite Xbox One games

Have you ever wanted to find the best Call of Duty player currently broadcasting? Now it’s possible. Twitch has teamed up with Xbox to make it easy to watch content most relevant to you.

When you navigate to the directory for any Xbox One game, you’ll see expanded filtering and sorting options. Depending on the game, you can drill down broadcasts by maps, game modes, progress, in-game activity, players stats, and skill level. The options are endless, with more Xbox One games being added over time.

Sorted Directory

It’s not just live – highlights and past broadcasts are available, too!

Xbox One is the first platform to bring you a full-featured app with Twitch video on demand (VODs). You’ll see VODs (i.e., highlights and past broadcasts) gradually added to channel pages, so you can watch even when the broadcaster is offline.

This represents the start of a new video service for Twitch, aimed at eventually delivering VODs everywhere. The rollout of this feature will be an ongoing process, with the majority of VOD content added to the program by early 2015.

Channel + VODs

This is one of the biggest Xbox One updates for Twitch ever. To help address any questions with the new features, Twitch put together a FAQ below.

Metadata FAQ

If you’re familiar with the experience on the web, you may have seen how Twitch used CS:GO metadata to enhance that game’s viewing experience. Twitch worked with Microsoft to bring this feature to console for all Xbox One games.

Q: What’s the difference between filtering and sorting?

A: Filtering lets you narrow down data by a specific criteria (i.e. show me broadcasts from this map only). Sorting lets you organize data in a certain order (i.e. show me broadcasts with the most minutes played).

Q: What games will have advanced directories?

A: All Xbox Games will automatically support the advanced directories at launch — the minimum bar for every single game is sorting via Hero Stats. In addition to Hero Stats, these games will get extra options for filtering and sorting: Minecraft, Halo MCC, Sunset Overdrive, Assassin’s Creed Unity, and Forza Horizon 2.

Some awesome examples:

  • Find the best Call of Duty player currently broadcasting by sorting by their K/D Ratio.
  • Find the best FIFA or Madden players by the number of matches won.
  • Find live broadcasters who are currently riding a hog by filtering by activity.

VODs FAQ

I know you’ve been looking forward to VODs across all platforms. This service is in its initial stages and is being debuted on the Xbox One with an eye toward serving content across all platforms in 2015.

Q: When will VODs be available on [Channel]?

A: Twitch is gradually adding VODs to the platform throughout 2015. You will see a steady increase in VOD availability and storage every month, until all broadcasters are on the new system.

Q: I see some recent Past Broadcasts for [Channel], but don’t see any content from November. What’s broken?

A: Twitch has limited storage capacity and has decided to prioritize new content. Twitch’s long term goal is to have all VODs available on all platforms (if you can watch it on the website, you’ll be able to watch it on Xbox), and Twitch is actively working towards that end.

Q: Will VODs be available on other platforms?

A: Twitch is excited to debut VODs with Xbox One first, and in updates to iOS and Android apps next year.

Top Twitch Games for October 2014 – Extra Life Edition

First, a big thank you to everyone who participated in Extra Life 2014! This year, Twitch specifically added Extra Life as a “Game” and numerous participating broadcasters set this as their game during the event. For its limited run, Extra Life finished at #14 in the Top 20. We’ll have more on all things Extra Life in an upcoming blog.

While the Top 5 remained the same as September, we welcomed the release of World of Warcraft: Warlords of Draenor, which debuted at #6. The most notable move belonged to Fifa 15, which went on a run to #11, jumping six spots in the process. Magic: The Gathering also shuffled its way up six spots to land back in the Top 20 at #17.

October/Spooktober/Shocktober wouldn’t be complete without some horror games. Two highly anticipated games, Alien: Isolation and The Evil Within, released at #12 and #13, respectively. Much shock. So spooky. WoW. (Speaking of doge,  Twitch now takes DogeCoin!)

Gaze now upon the Top 20.

Twitch Top Games for October 2014 (By Total Minutes Watched)
Ranking Title Prev. Month Difference
1 League of Legends 1 E
2 Dota 2 2 E
3 Hearthstone: Heroes of Warcraft 3 E
4 Counter-Strike: Global Offensive 4 E
5 Minecraft 5 E
6 World of Warcraft: Warlords of Draenor New
7 Starcraft 2: Heart of the Swarm 8 +1
8 Destiny 6 -2
9 World of Warcraft: Mists of Pandaria 7 -2
10 Arma III 11 +1
11 Fifa 15 17 +6
12 Alien: Isolation New
13 The Evil Within New
14 Extra Life New
15 Smite 12 -3
16 DayZ 14 -2
17 Magic: The Gathering 23 +6
18 Runescape 15 -3
19 World of Tanks 19 E
20 Diablo III: Reaper of Souls 9 -11

The post Top Twitch Games for October 2014 – Extra Life Edition appeared first on The Official Twitch Blog.

Transparency in the Twitch Sponsored Content and Promotions

An increasingly large part of the Gamer/Platform/Media/Advertiser equation, particularly in the video game industry, is what Twitch commonly call “Influencer Campaigns.” Influencer campaigns are one way for an advertiser to leverage the celebrity of a content creator on various video platforms to drive awareness and purchase intent for the advertiser’s brand or product.

For example, an influencer campaign will feature a well-known broadcaster playing a newly released (or sometimes pre-released) title. When done right, this is a win-win for everyone involved: Brands get their games out there, influencers make some money doing what they do best, and viewers are entertained and informed by great content.

While Twitch have always encouraged broadcasters to acknowledge if they are playing games as part of a promotional campaign, Twitch is now establishing a much more transparent approach to all paid programs on their platform and hope that it sets a precedent for the broader industry. Simply put: Twitch wants complete transparency and unwavering authenticity with all content and promotions that have a sponsor relationship.

Here’s what you can expect from Twitch driven campaigns:

For Viewers
You will know what is paid for and what is not. All copy and graphics attached to sponsored content – Twitch front page, social media, email promotions, etc. – will be clearly identified.

For Partners/Influencers
We have never and will never require positive sentiment or suppress negative sentiment via any influencer in any campaign.

For Brands/Advertisers
Will benefit from the trust afforded by completely transparent sponsorship campaigns, while engaging with the Twitch community in an entirely organic way.

Today, you’ll start seeing a new graphic on the front video carousel: a “sponsored” tag. This denotes when a stream is sponsored by a brand.

sponsored_carousel

You’ll also see a new graphic in our content newsletters.

sponsored_newsletter

In addition, when part of a sponsored campaign, the relevant Twitter update will be clearly identified with appropriate “Brought to you by” language, or amended with ^SP, to denote a “sponsored tweet.”

 

The post Transparency in Sponsored Content and Promotion appeared first on The Official Twitch Blog.

 

What do you think about the new Sponsored Content and Promotions? Is that going to make your experience better or worst?

A Look Into the $1B Acquisition of Twitch by Amazon

Amazon purchased Twitch for $970 million. At the moment, Amazon has a whopping 244 million active users, and Twitch has 55 million active users. For Twitch, this could enlarge their viewership and give them more access to other video game users.

The online gaming company’s popularity and influence has grown rapidly since its debut. In June 2011, the streaming video game platform was born offering users video games and ways to stream other video games. Within a year, Twitch gained 20 million viewers per month, Consumerist reported. By mid-2013, they amassed twice the amount of users: 45 million.

peak-twitch-and-prime-time-cable-viewers

As of July of this year, Twitch has 55 million users per month. The number of users that they have surpasses that of Netflix with 50 million users. The 55 million streaming video game users have already watched 15 billion minutes of content, Consumerist reported.

Twitch even rivals Hulu. In February of this year, Twitch gained more traffic than the video streaming site Hulu. Twitch’s popularity grew even more when it made deals with Microsoft and Sony to power live streaming on the Xbox One, and the PlayStation 4 consoles, CNET reported.

Amazon and Twitch have already been working together before the acquisition. Twitch shepherds video game purchases with their business partners linking them to product pages like Amazon. This way the online gaming company advertises to gamers, CNET reported.

This merger might be a win-win for both online companies. Amazon has a huge, efficient, and highly scalable web hosting, and cloud streaming operation. Twitch clocks in with 55 million active video game users; the video game crowd is what Amazon has not fully immersed itself in, Consumerist reported. Amazon is branching into digital content, and video game development, having Twitch is a match for both companies.

Shear has made a deal with Amazon that gives the online video game company autonomy from the online shipping giant. If Amazon had 100 percent controlling interest Shear says, “It would destroy what Twitch is,” CNET reported.

“I know it’s the last thing I want and I think it’s the last thing Amazon wants too,” Shear said.

In an interview with Forbes, Shear explained that they were glad to know from Amazon that independence would be worked out.

“You get retained as a fully owned subsidiary. Those kind of symbolic things have a great meaning. It’s different being the senior vice president of the Twitch division versus being the CEO of Twitch, Inc.,” Shear said, Forbes reported

twitch-downloads-show-consistent-growth

With Amazon’s acquisition of Twitch the online video gaming company can integrate fully Amazon Web Services (AWS). Shear says that AWS is an “amazing piece of software” which they could integrate into their network, Forbes reported. As a result, Shear says this could make them “the best live video system in the world.”

How do you feel about Amazon buying Twitch? How is that going to affect you?