Twitch Partners are urging 50% extra holiday ad revenue until 12/31 by running commercial breaks during broadcasts.
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Twitch announced its plans to begin selling video ads in its partners’ live streams which can’t be blocked by third-party ad blockers. These ads will roll out this week and will be delivered through Twitch’s new SureStream video technology platform, which also offers smoother and more reliable streams, including ads.
The goal is to offer broadcasters a better experience than third-party ad networks could provide, which Twitch says cause technical issues due to the way they insert ads from external sources. But obviously, the larger goal here is to bring more of those potential advertising dollars in-house, so Twitch can profit by hosting its ads natively. Continue reading A Better Way for Streamers to Earn Ad Revenue
Earn “Bits” by sitting through a 30-second sponsored video.
Just when it looked like Twitch was looking to reduce the amount of ads on its site, the live-streaming service has introduced a new way for users to tip their favorite casters that rely heavily on them. It comes as an extension to the “Cheering” emotes announced in June and lets viewers accumulate Bits — a Twitch currency where emoticons translate into donations — by simply sitting through a 30-second interactive ad.
Currently, Twitch is in the process of rolling out this new way to “Get Bits.” Users can still choose to purchase 100 Bits for $1.40 (up to a limit of $140) but can now earn Bits by viewing a sponsored video or completing a short survey. Twitch says the cashless route will typically reward users 5 Bits but some offers will be worth up to 100.
To stop people gaming the system, the company is putting a limit on the number of ads users can watch. Currently, the program is available in the US but Twitch says Bits can be placed in any chat channel that has Cheering enabled, regardless of where the streamer is located. Should it prove to be a success, the company hopes to expand its updated Cheering platform “to more users in the future.”