Twitch announced its plans to begin selling video ads in its partners’ live streams which can’t be blocked by third-party ad blockers. These ads will roll out this week and will be delivered through Twitch’s new SureStream video technology platform, which also offers smoother and more reliable streams, including ads.
The goal is to offer broadcasters a better experience than third-party ad networks could provide, which Twitch says cause technical issues due to the way they insert ads from external sources. But obviously, the larger goal here is to bring more of those potential advertising dollars in-house, so Twitch can profit by hosting its ads natively. Continue reading A Better Way for Streamers to Earn Ad Revenue